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Beyond Threads

Beyond Threads: Reform the Retail Runway Market

Have a wedding this weekend? Flyrobe is the hub for you to rent all designer outfits in just a few thousand. The idea of this online fashion rental portals spawned when three IIT Bombay graduates- Shreya Mishra, Pranay Surana, and Tushar Saxena realized the need for a good quality fashion. The trio came up with the idea of creating an on-demand online wardrobe, which people can access whenever they want without actually buying it. They surveyed the idea with over 200 women, and over 80 percent of women gave a strong positive response. Premiered in September 2015, Flyrobe has to date partnered with brands like Masaba Gupta, Ritu Kumar, and Shehla Khan.

The largest rental platform on the country has opened its first physical store in Shahpur Jat(in Dada Jungi Lane). Now present in 10 major cities, including Mumbai, the brand is endorsed by many celebrities like Aditi Rao Hydari, Sonakshi Sinha, Parineeti Chopra. Flyrobe lets you make a style statement without burning a hole in your pockets. It is a platform that provides premium designer wear and branded outfits and accessories on rent at 10-15% of the retail price for up to eight days. 

So if you’re looking to flaunt your outfit this wedding season but can’t spend a lot of designer clothes, Flyrobe might be the answer. They arrange for easy pick-up, delivery, and custom fitting, making things a lot more convenient for all of us.

They not only have a wide variety of lehengas, sarees, and kurtas for women but also an ace in their vast collection for men with sherwanis, suits, kurtas, jackets, pants, shirts and accessories, all staying true to traditional embroidery, pop colors, and timeless cuts giving you a dapper look. Flyrobe’s range for men’s wear features clothes from Armani, Hugo Boss, Boston Luxe, and Mr. Button.

Shreya Mishra, Co-founder & CEO of Flyrobe, said, “We are offering high-quality fabrics and custom-fitted products to consumers through our pay per use model. “

Also, with its new feature, the flyrobe allows you to rent your garments and earn with it. It lets you reach millions of potential customers and join the community of 1000s of men and women who’ve listed their garments on Flyrobe. Flyrobe is currently a 30-member strong team across engineering, marketing, business development, product, and operations. “We have folks who quit jobs at companies such as Bain & Co., Inmobi, Cadbury, and Tinyowl to join Flyrobe. Our latest addition to the team is our CBO Sreejita Deb, a Harvard Business School alumnus with over a decade of experience at companies like Amazon and Google,” says 25-year-old Pranay.

Flyrobe that breathes fashion, eats ideas and drinks perfection, is a trendsetter for thousands of young startups.

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