“Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” —Vivienne WestwoodSmall and local businesses are working hard to understand their localities and deliver the best products and services. Everything from the local clothing boutique to the corner cupcake bakery relies on the support of loyal customers to keep its doors open. Its time to relocate our shopping habits watchful of the same.
Prime Minister Narendra Modi announced that it is “time to become vocal for our local products” in his nationwide address, urging people to help make those products reach a global platform.Considering the same, let’s explore some contemporary ready-to-wear fashion labels that could support Indian entrepreneurs. Pieces by such labels should sit in your closet, next to trend-based, fast-fashion pieces by household names like Zara, Mango and others. We are sure these homegrown brands will leave you lovesick with them.