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No shein? Here are the top 5 Indian local brands to your rescue!

“Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” —Vivienne WestwoodSmall and local businesses are working hard to understand their localities and deliver the best products and services. Everything from the local clothing boutique to the corner cupcake bakery relies on the support of loyal customers to keep its doors open. Its time to relocate our shopping habits watchful of the same.
Prime Minister Narendra Modi announced that it is “time to become vocal for our local products” in his nationwide address, urging people to help make those products reach a global platform.Considering the same, let’s explore some contemporary ready-to-wear fashion labels that could support Indian entrepreneurs. Pieces by such labels should sit in your closet, next to trend-based, fast-fashion pieces by household names like Zara, Mango and others. We are sure these homegrown brands will leave you lovesick with them. 

1. Basque

Mumbai-based Basque offers a collection of timeless basics designed to transcend seasons and trends. Basque delivers affordable luxury for the effortlessly chic, modern woman. Their contemporary pieces will feel composed wherever you travel, be it their Parisian-style leather overlay skirts, pants and cable knit sweaters or California-inspired Capri shorts and straight-fit blazers.
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2. Somya goyal

For Delhi-based Somya Goyal's label, it is all about details & moderation. The handmade pieces are a product of a minimalistic approach of aesthetics and textured details. The label gives you numerous options from a handcrafted metal wire shirt to silk organza dress made for the modern women. Somya goyal has a gorgeous collection of accessories like handy little bag to throw in your essentials and slip onto your wrist or hang on your bag.

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3. Mannat Gupta

Mannat Gupta is an independent and unique label from India working with natural dyes and digitally printing them to create modern and sophisticated looks. The label involves playing around with opaque and translucent fabrics along with creating different movements through contemporary silhouettes and fabric manipulations. Texture has been added by using different weights of fabrics and hand-pleating them in various ways to invoke women with fearless strength. Mannat Gupta’s spring/summer 2020 edit is a burst of colour and celebration of prints. Their feminine full-length dresses with slits and overlap details make for ideal light-weight evening wear, or update your workwear wardrobe with flared trousers, embroidered blouses and structured A-line dresses.

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4. koai

KoAi is not just another Indian label, the designer has come forward for the new generation, and it upholds the values of the rich ancient culture of art, motifs, patterns, graphics and techniques which are endless in India. Creative director Anugrah Chandra’s print-focused label, Koai, brings the ancient Indian fabric technique of Dabu print to modern-day wardrobes. You can jazz up your wardrobe from botanical-inspired or geometric patterns to give your collection a resort-ready update with soft blouses, bustiers, breezy dresses, tailored jackets and co-ord sets.

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5. Urban Suburban

Founded in 2017, by three sisters, Urban Suburban is a culmination of our strong desire for travel, food, fashion and vacations which we delineate in the form of clothes manifesting timeless silhouettes. Upgrade your wardrobe with budget-friendly pieces you can wear over and over again, look to the label’s sharp blazers, playsuits and draped dresses that can double as evening wear.
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What are you waiting?
Head-over to these amazing websites and pages to update your wardrobe! Before we bid-adieu, let's support our local brands to stimulate the local economy and keep business booming within our region.

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